Color analysis
A method of identifying which colours flatter your natural features by comparing your skin, hair and eyes to fabrics or digital swatches and observing the effect.
What it means
Color analysis is the structured practice of working out which colours bring out your features and which ones drag them down. The traditional studio version uses physical drapes held under the chin in neutral light; modern digital versions use photographs and trained models. The goal isn't to limit you — it's to give you a confident shopping shortlist so a fitting room becomes faster, not slower.
How it shows up in your Better in Style analysis
Better in Style runs a digital color analysis from your uploaded portrait. We look at the same three things a studio analyst would: undertone, value (how light or dark you read overall) and chroma (how clear or soft your colouring is). That triangulation is what places you in one of the 12 seasons.